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kathy ireland® Worldwide Expands into Commercial Furniture with BBF

kathy ireland® Worldwide has expanded into the professional office with a pair of commercial furniture collections through a partnership with Bush Business Furniture (BBF).

The new Echo and Method lines, on display in Showroom 11-115 at NeoCon in Chicago June 12-14, represent the launch of Office by kathy ireland®. By extending its reach into BIFMA-grade products, kathy ireland® Worldwide strengthens a longstanding relationship with Bush Industries Inc., a leading manufacturer which operates multiple brands including BBF.

Since the partnership began in 2010, kathy ireland® Office by Bush Furniture has topped $100 million in sales with a focus on solutions for the home. Inspired by Kathy Ireland’s passion for business, the new commercial designs bring fashionable looks and professional quality into today’s rapidly changing workplaces.

“Whether you’re a work from home parent, small business owner, entrepreneur or new business start-up, we value your needs for fashion forward, reliable office furniture to fit your unique style and personality,” said Ireland, one of Forbes Magazine’s 50 most successful self-made women. “We also respect your budget, the spaces in which you work and desire for durable, flexible solutions that promote growth and productivity.”

Featuring a crisp, contemporary design, Echo gives commercial office furniture an inviting residential look to reflect customers’ personal and professional styles. The collection includes desk and storage solutions finished in pure white to seamlessly blend into a modern small business or remote workspace.

The other new introduction, the American-made Method collection combines metal and wood to celebrate mid century modern style. Designed with an urban appeal meant for a start-up, loft or creative space, the desk and storage products come in cocoa oak and white finish options. Both collections also include ergonomic height adjustable standing desks.

“We’re thrilled to share our new Echo and Method collections through our partnership with Bush Business Furniture – where fashionable design meets professional quality,” says Kathy Ireland, Chair, CEO and Chief designer of kiWW, noting the residential touch the products provide. “Home offices served as the nucleus for several of today’s Fortune 500 companies. Great ideas nurtured in an inspirational work environment that can withstand the long hours and everyday rigors of a new or changing business venture. Our commercial designs will have customers feeling right at home wherever and however they work.”

Office by kathy ireland® furniture features BBF’s industry-leading services such as next-day shipping with delivery in three to five business days and optional professional installation in 10-14, all at a flat fixed rate nationwide. Install 360 services include end-to-end project management, free space planning, flexible delivery and complete installation in a single visit with total package removal.

About BBF

For more than 50 years, Bush Industries has been a trusted leader, providing reliable and affordable furnishings. We have strengthened our focus on the commercial customer through the design of commercial-grade products that meet the market needs for value, speed and service. Bush Business Furniture (BBF) provides a broad scope of products and value-added services aligned to the transactional requirements of small and midsized businesses, and specific markets such as teleworkers and remote-office professionals. Our combination of uniquely positioned furniture lines, exceptional price points, responsive customer service, delivery options, rapid and flexible fulfillment, and free space planning services form a compelling value proposition.

About kathy ireland® Worldwide®  

Founded in 1993, the kathy ireland® Worldwide brand, celebrates a lifestyle. Listed as the 26th most powerful brand globally by License Global Magazine, the success of kathy ireland® Worldwide is the result of teamwork and dedication. Kathy has graced the cover of Forbes Magazine twice (2012, 2016) and according to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion. Kathy and kiWW® support many non-profits including: YWCA Greater Los Angeles for which she is an Ambassador, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEF, and the St. Jude Children's Research Hospital. Kathy was recently named an Ambassador for the Elizabeth Taylor AIDS Foundation

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