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BBF To Launch New Product - Realize

BBF, the commercial furniture division of Bush Industries, Inc., a leading manufacturer of quality, affordable furnishing solutions for work and home, has announced that in conjunction with the June opening of their new showroom at the Merchandise Mart for NeoCon 2012, they will also be introducing a new product line, “Realize™”, flexible, modular casegoods with a clean, timeless aesthetic. In an effort to continue to uniquely serve the needs of the transaction market for commercial office furniture, the product was designed and priced to fit easily within the comprehensive business model BBF has refined over the past 10 years.  Introducing Realize™ at this time, reinforces BBF’s commitment to providing solutions to the rapidly growing customer base for transactional sales while understanding the challenges faced on the corporate level to effectively service remote locations, branch and satellite offices, field locations, and work at home programs.

“Very often, in transactional situations, customers are forced to compromise when choosing furniture for their offices,” said Mike Chefalo, Vice President of Product Development. “Our focus when creating Realize was to provide them with a product range that is smart, easy to specify, flexible enough to meet a broad range of customer needs and elegant enough to look good wherever work is getting done. The product is 100% non-handed and completely reconfigurable, providing for mistake free ordering and an investment that can adapt to the changing needs of our customers.”
Realize™ was designed by Bush Director of Design, Joe Ruedinger. “My goal was to leverage the strengths we have in the manufacturing and logistics arena, while keeping in mind the end user’s desire for contemporary, refined lines that will endure the test of time, “ said Ruedinger. “With unhanded components, 3 diverse finish options, (Mocha Cherry, Modern Cherry and  Natural Maple), and understated nickel hardware, we feel Realize™ will have a broad based appeal and deliver a smarter approach to the market.”
Bush Industries will showcase Realize™ and their capability to produce products and services that serve the needs of transactional furniture market during NeoCon June 11-13, 2012. There will be an open house brunch on Tuesday morning, June 12th from 9 to 11 AM.
About BBF and Bush Industries, Inc.
BBF provides a broad scope of commercial grade products and services, which are aligned to the transactional requirements of all businesses, as well as specific market niches such as the serious office-at-home professional. While the BBF furniture is commercial quality, it is specifically designed to meet the shipping and installation needs of the transactional market by meeting standard ground shipping criteria, quick assembly, etc. The company specializes in simplified ordering and fulfillment for smaller installations and immediate needs, appealing to furniture dealers who don’t have the resources and infrastructure to support them.
Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.

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