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BBF To Open Merchandise Mart Showroom

BBF, the commercial furniture division of Bush Industries, Inc., a leading manufacturer of quality, affordable furnishing solutions for work and home, is delighted to announce the June opening of their new showroom at the Merchandise Mart in Chicago, Il in time for NeoCon 2012.This move reinforces BBF’s commitment to providing an ongoing presence within the commercial furniture industry. “With the exceptional level of interest shown in BBF over the last year as one of the few companies that can effectively and profitably service the transactional market,” said CEO Jim Garde, “we want to show we are committed to serving this channel. As a company, we are excited about the opportunity for people to see and discuss our product and unique value proposition, especially as it relates to our work at home/telecommuter programs.”

BBF has wanted a national, centralized location for product viewing, training, client meetings and events that can provide a more convenient year round access to all their channel partners as well as end users.   “By now occupying Suite 11-115 in the Mart”, said Executive Vice President of Marketing, Mark Weppner, “ we are able have a space where we can leverage our unique strengths and further implement a marketing strategy that we feel will increase revenues for both us and our expanding network of dealers.”
Bush Industries has hired industry design specialists, Chicago based Kay Wulf (ASID, IIDA) and Douglas Prickett of Baird Design in Jasper Indiana, to help bring the vision of the company’s ideas to life. “We feel very fortunate to have such an experienced and qualified team heading up this project”, said Weppner. “Both Kay and Doug have been invaluable in this process and we encourage everyone to see how this all comes together!”
Bush Industries will showcase its capability to produce products and services that serve the needs of transactional furniture market during NeoCon June 11-13, 2012. There will be an open house brunch on Tuesday morning, June 12th from 9 to 11 AM.
About BBF and Bush Industries, Inc.
BBF provides a broad scope of commercial grade products and services, which are aligned to the transactional requirements of all businesses, as well as specific market niches such as the serious office-at-home professional. While the BBF furniture is commercial quality, it is specifically designed to meet the shipping and installation needs of the transactional market by meeting standard ground shipping criteria, quick assembly, etc. The company specializes in simplified ordering and fulfillment for smaller installations and immediate needs, appealing to furniture dealers who don’t have the resources and infrastructure to support them.
Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.

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