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BBF Restructures to Support Field Sales

BBF, the commercial furniture division of Bush Industries, Inc., a leading manufacturer of reliable and affordable furnishing solutions for work and home, has recently strengthened its commitment to serve the commercial furniture channel by adding 12 independent rep groups to its nationwide coverage. “As we have received more and more interest in our value proposition and product groups that cover the transactional furniture market,” said Executive Sales Vice president Steve Phelan, “we have found the number of dealers signing up has increase tenfold.” BBF has taken the necessary steps to find the appropriate professional teams that understand our unique strengths and can support field inquiries from dealers and end users.

“We are privileged to have an internal structure and resources that boast some exceptional talent and experience, “said Phelan. “But to build a solid nationwide framework that will reinforce our value proposition especially when it concerns “work at home” projects with global entities, we felt our best direction was to use the knowledge and expertise of a qualified field teams whose abilities allow us to be effective on the street level.”
We are delighted to announce that now partnering with BBF are: Rytel Holland Contract, Lyons Company LLC, The Webb Group, Interior Resources, Inc., The Michela Group, Inc., Facility & Design Resource, Levine Calvano Furniture Group, Ritz Associates, Reps in Black, Contract Specialties, Inc., Contract Marketing Inc., Scott Miller and Associates.
Bush Industries will continue to showcase its capability to produce products and services that serve the needs of transactional furniture market with a new showroom in Chicago at the Merchandise Mart (Suite 11-115) which will open during NeoCon June 11-13, 2012.
About BBF and Bush Industries, Inc.
BBF provides a broad scope of commercial grade products and services, which are aligned to the transactional requirements of all businesses, as well as specific market niches such as the serious office-at-home professional. While the BBF furniture is commercial quality, it is specifically designed to meet the shipping and installation needs of the transactional market by meeting standard ground shipping criteria, quick assembly, etc. The company specializes in simplified ordering and fulfillment for smaller installations and immediate needs, appealing to furniture dealers who don’t have the resources and infrastructure to support them.
Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.

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